How to build the perfect marketing team

By December 24, 2017Uncategorized

Would you like to know how to build the perfect marketing and lead generation team? A team that could generate a continuous flow of qualified, face-to-face meetings with your dream customers?

Sounds good doesn’t it.

Well this is what you’ll need:

  • A marketing director to develop and refine an online and offline strategy that guarantees results.
  • A marketing manager to deliver the campaigns and to manage digital and creative agencies/campaigns.
  • A marketing budget to deliver a steady stream of leads and conversions.
  • A smart CRM system to mage data, contacts, follow ups, work flow and direct communications.
  • At least two professional telemarketers to cleanse data, find decision makers and start conversations.
  • A telemarketing/CRM manager to manage the telemarketing team and to ensure
  • A web developer to ensure your website is optimised to attract the prospects searching for your products/services.
  • An experienced sales copywriter to write engaging, relevant and persuasive copy that elicits a response.
  • A pay-per-click guru to ensure you are in the top three positions on Google at the lowest possible cost.
  • A graphic designer to ensure your communications are eye catching on brand and attracts attention, interest and desire.

And that all comes at an annual salary cost upwards of £200,000.

And then you’ll need an office to house them, computers, a phone system, pension schemes, holiday pay, NI, HR management, training plans/budgets, coaching mentoring and of course maternity/paternity pay.

It all adds up.

In reality, the majority of SME’s will never have the resource to fund such a professional and experienced marketing team and therefore find it impossible to compete with the larger companies with larger budgets. The alternative is to find an outsourced partner but according to our long-standing clients, finding one that actually delivers is nigh on impossible. That is, until now.

Here at Stratique we provide a specialist lead generation and marketing service for companies operating in the manufacturing sector, for one monthly fee; you’ll have 7 marketing experts working on your business every month generating 50 plus, highly qualified leads per annum for the same cost of hiring one employee on the average UK salary.

And the best part? Our service will pay for itself, thanks to our proven Business Propeller system.

Our carefully planned campaigns are reversed engineered from your desired end-outcomes. So we know precisely the right steps to take, in the right order, to achieve results.

You are probably wondering how I can make such bold claims.

With over 14 years’ experience in lead generation within the manufacturing sector, we have tested and measured what works and what doesn’t. Henry Ford once famously said; ‘50% of my marketing works, if only I knew which 50%.’ Well we know exactly what works, and what doesn’t.

At Stratique, we apply the principles of LEAN and continuous improvement to all of our lead-generation campaigns, so whatever you need to achieve, we can play a key role.

Does the prospect of a steady stream of inbound leads every week sound like something worth discussing in greater detail? We’d love to. Use the contact form below to say hello and we will be in touch.