Google’s changes to paid search traffic

Google’s dropped a bomb! How to stop the SERP shockwaves from wiping out your paid search traffic. This month has seen one of the biggest changes to Google Pay-Per-Click advertising since it was first launched in 2000, sending shock waves right through the global marketing industry, and what’s more, it was completely unannounced. Whether you’re a business owner or a marketer, the alterations to the Search Engine Results Page (SERP) could have a significant impact on your online presence and even have the potential to wipe you off the face of the earth – well at least online anyway. Don’t Panic! With the right knowledge and the right skills this major change could work in your favour, giving you the chance to rank higher than your competitors, who may be scared off by the uncertainty of what lies ahead. So what are the changes? If you type any search term into Google you will clearly see that there is no longer a column on the right of the page, where paid search ads once live. Instead the experts at Google have added an additional ad to the top of the page, increasing the number of ads above organic search results to 4 ads. But this is not all as some of the ads which previously resided on the right hand side, have now been placed at the bottom of the page. The ads at the top have also been growing in size over the months, effectively pushing the organic listings down “below the fold” Google and the Google logo are registered trademarks of Google Inc., used with permission.  ...