communication and PR

PR Agency Tamworth:

B2B PR marketing and communications Tamworth

What we say, how we say it, and to whom has the biggest influence on whether any marketing campaign or activity is successful. Get it right and you will achieve what you set out to achieve. Get it wrong, and it could be a hugely expensive mistake. Stratique is a PR Agency based in Tamworth in Staffordshire and we specialise in B2B PR and press release writing and distribution.

Reaching further than your existing audience is the aim of the game. Our knowledgeable team are experts in using social media, press and online publications to ensure your brand is most visible where it needs to be! We will create campaigns and strategies and take into account your brand personality, keeping you informed every step of the way.

Time and time again we see examples of marketing communications that simply don’t work on any level. There is no visual excitement, the proposition (USP) is usually non-existent (or at best, well hidden), there is nothing of value, and there is a weak call to action.

External and internal PR

Most of us know the value of good external PR and marketing communication – keeping in touch with customers and suppliers, reaching out to new prospects. But, it’s sometimes easy to overlook the importance of communicating internally with our own people and forget that they really are the ‘brand ambassadors’ of any company. Employees can be the best friend or the worst enemy, so it makes sense to keep them on side.

We are experts at communicating effectively with many different audiences – we do it for ourselves and we do it for our clients. Ask to see examples of how we spread news – externally and internally and the positive effect that good communication can have on your business.

The PR agency process

PR is more than just sending out a press release and hoping that it will be published. We utilise our PR agency skills to ensure that the message and proposition is strong, that it is written to the benefit of the target audience and that it is disseminated to the widest possible on-line and off-line PR targets. Our PR team are skilled copywriters and will tailor your PR and distribute it to relevant press/publications. We do not bulk email our press contacts!

Press release agency distribution service

We research all the titles within a business sector, then identify key journals and monitor forthcoming editorial features where we may create opportunities for something in-depth, such as a lead article, case study or in-depth article. We liaise with editors and journalists to ensure that you feature prominently in their minds and journals.

We disseminate PR press material through an advanced media system which alerts us to interest shown, so that we can follow up and engage further with influential editors and journalists.

The advantages of PR

PR is a cost-effective way of communicating to a large number of people on a regular basis. Our clients are based in Tamworth, Birmingham and the Midlands and our experience shows that it works more effectively when it is on-going, pro-active and vigorous.

Online and offline (traditional) PR

The internet has changed the face of PR forever. The printed press has had a severe downturn in revenues from print advertising, and has been replaced by digital advertising positioned around online press releases, blogs and content marketing / online PR strategies.  Stratique are expert digital marketers and we combine PR- content marketing andonline distribution methods including social media marketing, Seamlessly.

Do You need PR for your Midlands business?

If you think getting free exposure in the trade and local press is a good idea then you should speak to our PR agency team here at our offices in Tamworth.  Call our Tamworth office on 01827 69772 for an informal and friendly chat about Stratique PR agency services and how we could help you raise your profile in your market.

Outsourced marketingTelemarketing,  Digital marketing, Web design, Graphic design

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