Google’s dropped a bomb! How to stop the SERP shockwaves from wiping out your paid search traffic.
This month has seen one of the biggest changes to Google Pay-Per-Click advertising since it was first launched in 2000, sending shock waves right through the global marketing industry, and what’s more, it was completely unannounced.
Whether you’re a business owner or a marketer, the alterations to the Search Engine Results Page (SERP) could have a significant impact on your online presence and even have the potential to wipe you off the face of the earth – well at least online anyway.
Follow our advice to implement strategies to improve your websites rankings.
Although having a website which looks great is important, having a beautifully designed website that no-one can find is a little pointless to say the least, that’s where search engine optimisation comes in.