Tamworth marketing blog

Google’s changes to paid search traffic

Google’s dropped a bomb! How to stop the SERP shockwaves from wiping out your paid search traffic.

This month has seen one of the biggest changes to Google Pay-Per-Click advertising since it was first launched in 2000, sending shock waves right through the global marketing industry, and what’s more, it was completely unannounced.

Whether you’re a business owner or a marketer, the alterations to the Search Engine Results Page (SERP) could have a significant impact on your online presence and even have the potential to wipe you off the face of the earth – well at least online anyway.

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  Outsourced marketingTelemarketing,  Digital marketing, Web design, Graphic design