Marketing for manufacturing blog

A Marketing blog to help manufacturing companies find new customers and keep them. By Andrew Wilson MBA.

Much has been written about B2C marketing but little is available to business owners and sales directors in manufacturing companies. This blog is a culmination of 30 years of work and study in and around the world of B2B marketing and sales lead generation, in relation to the manufacturing sector.

Manufacturing is a sector where Stratique has produced extraordinary results for its clients, and this blog aims to cover the basics as well as advanced marketing and lead generation tips including the latest lessons learned when marketing B2B. These best practices have secured our clients orders with some of the largest global names in the UK market including JCB, Rolls Royce, Coca Cola, Caterpillar, Komatsu, Toyota, Honda, Boots, Bentley… the list goes on.

Andrew Wilson is an Aston University MBA, founder and Managing Director of Stratique, the Midlands based marketing and lead generation agency for manufacturing companies.

Google’s changes to paid search traffic

Google’s dropped a bomb! How to stop the SERP shockwaves from wiping out your paid search traffic. This month has seen one of the biggest changes to Google Pay-Per-Click advertising since it was first launched in 2000, sending shock waves right through the global...

read more