Our most Frequently asked questions:

Question 1: How do we deliver 5-star enquiries?

It’s a data-driven approach that drives our proven B2B marketing system:

Less than 1% of B2B sales are made on the first point of contact.

This is why we never ask for the sale or meeting on the first point of contact. Nurturing and timing are vitally important to the success of any B2B lead generation campaign before taking the conversation to the next stage. It’s a relaxed but structured courtship in the early stages

It takes on average 7-14 touchpoints to build enough trust to book a sales meeting and often a lot more.

On average, 81% of sales meetings are made between the 7th and 14th points of contact across multiple marketing channels.

This is because even in B2B markets, buyers place orders with people with whom they have a relationship. Suppliers they know, like and trust.

At Stratique we build this philosophy into every client campaign. The Business Propeller is our unique systemised approach to finding, educating and nurturing the correct prospects who have a budget, the authority and a regular requirement.

It typically involves fully integrating digital marketing and outbound lead generation best practices to deliver 5-star sales enquiries with the companies you most want to work with. See The Business Propeller TM plan and case studies for more details.

2 follow-up calls are not enough.

It’s a fact that most BDMs give up the chase after two follow-up calls. It’s understandable, as it can be soul-destroying to make a call only to be blocked by a gatekeeper. It is also proven that the most successful salespeople rarely give up this early. The secret to improving lead conversions is to be helpful and friendly to build trust and rapport and to use intelligent systems to schedule the follow-up calls rhythmically. This is what our team does on our Outbound Pro and Business Propeller TM plans

Websites don’t deliver enquiries without a little extra work.

Did you know that 98% of B2B website visitors NEVER contact the company website they are visiting? This is why a holistic approach is required to attract more potential customers to your site before converting them. At Stratique, we have developed a proven B2B marketing and led generation system that places your website at the front and centre of a purpose-built B2B lead generation funnel. This multi-channel marketing approach drives and tracks prospects behaviour and when the time is right, a follow up call is often all it needs to convert a nurtured suspect into a prospect..

Buyers place orders when they are ready and not before.

Have you ever been frustrated that a perfect lead did not convert? This is a similar theme to following up, but if a project hasn’t been sanctioned or a CAPEX has not yet been approved, the purchasing department is powerless to proceed. To cover this instance, we deliver what we call a B2B Evergreen campaign, which combines regular (helpful) marketing communications with direct outreach. When the timing is right, the evergreen gets answered, and the sales call is booked.

Question 2: Who do you work with?

Stratique is a straight-talking, no BS specialist B2B marketing and lead generation company that works with business owners, Managing Directors and Sales directors of £1m+ manufacturing, engineering and industrial-focused companies that want to add another seven figures to their business.

Our clients are open to implementing a proven system – The Business Propeller which gives them the marketing they need to help them achieve this business growth goal.

We also work with marketing managers in businesses who have a requirement to improve their digital marketing, website performance, LinkedIn/social media or email marketing.

Question 3: Does it work and what ROI should I expect?

Over the past twenty years, we have learned that we aren’t right for everyone. A campaign won’t generate six figures in month one, and it won’t ROI if you can’t convert a fully qualified and nurtured enquiry. The longer a campaign runs, the larger the pool of fully nurtured enquiries and the more momentum is built.

The first major milestone is the break-even point. Typically, clients go on to enjoy returns of 500%-2000% on their marketing investment, and often, a lot more!

Conversion is the client’s job, and our job is to find opportunities and decision makers with regular requirements and feed them in regularly.

If you have a sales process that can convert around 20% or above and we deliver, say, 100 fully qualified new customer enquiries (with a regular requirement), then you can do the maths based on the average annual value and lifetime value of a new customer.

Many clients have quoted over £3m in opportunities over 12-24 months from the ‘ovenready’ enquiries that we bring to them. Some have got there sooner, and some have taken longer, but it’s a fact that rhythmic activity yields rhythmic results – because ‘the more you tell, the more you sell!’

Question 4: How much does it cost?

With The Business Propeller plan, you get a team of digital marketers and copywriters, a LinkedIn outreach team and a telemarketing team working on your business growth, daily. When you take into account the monthly fee is less than the cost of hiring a full-time sales and marketing employee at £16 an hour.

The plan is priced to generate maximum value at an affordable fee that is a fraction of the cost of hiring a team of six to eight B2B marketing and lead generation specialists – which would be cost prohibitive and require at least a 6-figure salary budget and by adopting best practices, system automation we have the whole process optimised to deliver maximum ROI.

Unlike most marketing companies we are transparent about our pricing which is why you can see all of our plans and what they include on our plans and fees page.

Rhythmic Follow-up