Stratique marketing and lead generation plans

Plans to suit most budgets: go fast or build slowly. It’s as easy as 1, 2, 3

Stratique has a range of marketing plans to suit all budgets. The Business PropellerTM is the ultimate plan for companies over £1m who are serious about the rhythmic acquisition of new customers and includes a range of inbound and outbound marketing pillars to cover all B2B bases and to support your internal sales team with a steady and consistent flow of high quality leads/enquiries.

Our Bronze, Silver, Gold and Platinum packages are designed to find, educate and nurture prospects.  The Bronze package starts the connection process on LinkedIn, the Silver package adds email nurturing, the Gold includes telemarketing follow ups and the Platinum includes cold calling to target prospects that aren’t active (or responsive) on LinkedIn.

Our range of digital packages includes social media posting (for brand awareness), Search Engine Optimisation (SEO), and Google Ads management to improve your inbound enquiries from your website and LinkedIn Ads to fast-track your lead generation on LinkedIn.

1. PROSPECTING PHASE
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Plan Digital packages Outbound Bronze Outbound Silver Outbound Gold Outbound Platinum The Business Propeller Notes
Monthly fee From £295/m £595/m* £1095/m* £1595/m* £1995/m* £2995/m*
Recommended for companies with annual sales of: Any size Start ups £250k-£500k £500k-£750k £750k-£1m+ £1m-£5m
A specialist working on each area of the marketing and lead generation
All activities done under your brand We never share leads or data across campaigns
Detailed marketing services agreement issued and signed?
GDPR compliant database management
Desk research to identify key accounts
Daily Sales Navigator management* to find the right people in the right job roles *LinkedIn Sales Navigator charges (approx. £79/m) payable to LinkedIn
Prospects profile views/likes/follows/endorsements
LinkedIn outreach to build your network/connections Managed within LinkedIn's restrictions
Connection requests sent to targeted prospects on LinkedIn, daily. Within guidelines If necessary, this can be boosted with paid ads/InMails
Follow up message sent to all new connections after connecting
Our CRM and systems driving your campaign (no additional charge)
Desk research to identify key accounts
Cold calling to find the prospects who are not active on LinkedIn
Monthly prospecting reports/meetings Reviews and Stratique follow up actions included on the Business Propeller
Live reporting/analytics LinkedIn campaigns, via shared Google sheet, updated in real time
Social media posts on LinkedIn plus one other platform From £295/m Option to add social posts Option to add social posts Option to add social posts Option to add social posts Up to 5 posts a week
Search engine optimisation, to generate more website enquiries From £595/m Option to add SEO Option to add SEO Option to add SEO Option to add SEO Can be added to any plan, Bronze SEO starts from £595/month
Google Ads management** to jump straight to the top of Google for selected keywords From £495/m** Option to add Google Ads Option to add Google Ads Option to add Google Ads Option to add Google Ads ** Google advertising charges will apply
LinkedIn paid InMail campaign mgmt. *** to scale your reach and leads on LinkedIn From £495/m*** Option to add Google Ads Option to add Google Ads Option to add Google Ads *** LinkedIn advertising charges will apply
Google analytics reports Monthly activity/dashboard report
2. EDUCATION AND NURTURING PHASE
CRM functionality included Included at no additional charge
Professional sales copywriting included All copy will be sent to you for approval before dissemination
All interested prospects called by phone to gain email address All done under your brand and is the safest way to be GDPR compliant
Marketing automation included
Drip-feed nurture campaigns written and delivered To all that agree to receive more information
Inbound email replies, monitored by our team
Inbound emails answered by our team
Follow-up calls after email drip feed campaign
Live reporting Shared Google sheet, updated in real time
Monthly nurturing reports
3. CONVERSION PHASE
Follow-up message sent to new connection on LinkedIn To see if they will take a small next step
Evergreen emails sent every month To keep your brand at the forefront of mind
Follow-up calls made to all interested prospects To drive more enquiries
Calendar review and appointment booking service When the time is right, our team will ask for meeting/RFQ/site visits
Appointment reminders sent to both prosect & client To ensure both parties turn up on time
Monthly reviews of enquiries/quotations To maintain lead quality and to establish next steps
Quotation follow-ups by Stratique to gain valuable feedback To find out the status/next steps/competitiveness
Monthly blog links sent to all prospects Keeping you at the forefront of mind. Also helps with your SEO
Posted mailers/sales letters sent**** **** optional: postage, printing and fulfilment charges apply
Inbound enquiries called/qualified Shared Google sheet, updated in real time
Monthly activity Reports
Contract length Monthly rolling Monthly rolling 3 month rolling 3 month rolling 3 month rolling 3 month rolling Cancel at any time by email
Money back guarantee? Money back guarantee included with the Business Propeller plan

Terms:

  • All prices plus VAT
  • Terms: invoiced at commencement and collected after 14 days by GoCardless DD
  • For full terms and conditions visit www.stratique.com
  • Additional setup/marketing collateral development charges may apply
  • Prices correct at time of issue: March 2022