To us, outsourced lead generation is not rocket science, but we are constantly surprised at how badly it is done by others. We believe this is because other B2B lead generation agencies play the numbers game, with telesales teams that hit the ‘phones to achieve as many dials as possible with the hope that they will hit the jackpot at some stage.’ 

This is not how we operate. We don’t play the numbers game. We research and find precisely the type of companies our clients want to work with. Then we find the right person and start to deliver our unique multi-touchpoint marketing system. 

Our telemarketing team is skilled at getting past gatekeepers and finding precisely the right person (money, authority, need and timeline) and delivering an overview of a client’s service. They are experienced in talking to production managers, operations directors, purchasing departments, maintenance and repair departments, as well as finance departments right up to the top. We make considerable investment in the skills and knowledge of all our people, and when we start working with a new client, the first thing we do is arrange for the whole telemarketing team to have a factory visit, so they can understand the manufacturing process, see the products and ask the questions they know they will be asked by your prospects.