Telemarketing is still one of the most effective, tried-and-tested strategies for growing a B2B business, especially when it’s targeted and consistent.
But when you’re tied up with the day-to-day demands of running a business, finding the time to make structured, persistent outreach a priority is a challenge. That’s why many companies explore outsourced telemarketing as a solution.
Why outsourcing telemarketing often falls short
The idea of handing telemarketing over to experts makes sense on paper. However, many b2b telemarketing companies fail to deliver meaningful results. Why? Because although telemarketing outsourcing companies promise efficiency and scalability, they often lack the depth, persistence and industry knowledge required to nurture real opportunities, particularly in sectors like manufacturing, engineering or technical B2B sales.
While outsourcing telemarketing may save time, it rarely saves the sale.
It’s not that telemarketing doesn’t work, it does. But it’s a complex process that demands time, patience and strategy to pay off. Getting through to the right person at the right time is tough, and many outsourced B2B telemarketing companies abandon the effort after just one or two touchpoints.
According to HubSpot, 44% of salespeople give up after just one follow-up call. That’s a huge issue, especially if you’re aiming to generate high-quality manufacturing industry sales leads.
Proven telemarketing for the manufacturing industry
At Stratique, we’ve been delivering effective business-to-business telemarketing campaigns for manufacturing companies for over 15 years. From our experience, it can take between 5 and 20 calls just to get past the gatekeeper and find the right contact name. And even then, engaging that person meaningfully requires strategic follow-up.
Once contact is made, the lead must be nurtured, otherwise, they’ll forget about your business the moment the call ends. This is where a tailored lead-nurturing strategy becomes essential.
And the good news? Despite the challenges, 90% of managers still consider cold calling an effective sales tactic. At Stratique, we’ve been generating valuable manufacturing industry sales leads for nearly two decades, and the results speak for themselves.
The Stratique difference
We don’t just dabble in telemarketing, we specialise in it. Our strategic approach, advanced systems, and trained team set us apart from typical B2B telemarketing agencies. We cater to different decision-making styles and communication preferences: some prospects prefer a phone call, others may respond better to email, video, or even postal follow-ups.
This multi-channel approach, combined with our proven lead-nurturing strategy, ensures that our clients see better results, more engagement, and stronger return on investment than any other outsourced telemarketing service we know of.
Our definition of a lead (and why it matters)
Most telemarketing outsourcing companies pass on a name and number and call it a lead. We disagree. At Stratique, a lead is a decision-maker who’s been engaged, educated, and qualified. They understand your value proposition, have discussed their project needs, budget, and timelines, and ideally, they’ve sent through engineering drawings or specifications.
That’s what we call a properly qualified lead.
The proof is in the pipeline
Case study 1: One of our long-standing structural steelwork clients has grown significantly since working with us. They’ve moved to larger premises and are now one of the biggest steel fabricators in the Midlands. We help win them consistent six-figure contracts, from £100,000 to £500,000, contributing to millions in lifetime customer value.
Case study 2: Back in 2014, we helped a European lifting and handling manufacturer launch into the UK market. Since then, they’ve landed contracts with Aston Martin, Rolls-Royce, Bentley, and Nissan, plus hundreds of opportunities with UK SMEs. Their investment in marketing and lead generation continues to return tenfold. ( This company is still with us today – June 2025)
Touchpoints that make the difference
Sales don’t happen on the first call. In fact, less than 1% of sales close after a single interaction. We aim for at least 7 to 14 touchpoints because that’s when trust is built, and 81% of sales transactions happen after the fifth contact.
Unlike many outsourced B2B telemarketing companies, we don’t just hide behind phones. Our team visits production sites, engages with professional buyers, and builds genuine rapport that converts to revenue.
Powering growth with the Business Propeller™
Thanks to our Business Propeller™ system, we don’t just focus on outbound, we generate inbound enquiries too. This delivers a constant flow of fully qualified leads and high-quality face-to-face appointments with some of the UK’s most respected companies.
📞 Want to learn more? Explore how our Business Propeller™ can supercharge your sales pipeline:
👉 Click here
Or call us today on 01827 69772 to speak with a member of our team about how we can support your growth with expert outsourced telemarketing and proven lead nurturing strategies tailored for the manufacturing industry.
